Joshua Martens

Selected Work

  • Magnitude

    StartupCo-founder & CPOCo-founded Magnitude and designed it at every level.Case StudyMagnitude assigns every paycheck the moment it arrives, so money is planned before it’s spent. I co-founded it and lead product design across iPhone, Apple Watch and web. I designed the design system every product is built on and am the main builder of the web platform, the marketing site and the Fleet Factory, our internal operating system. Pre-launch.
  • Beginner

    AgencyManaging PartnerA venture studio working with ambitious founders and executives.Learn moreA venture studio working with ambitious founders and executives. For 1-800-Flowers, I designed an app and its design system, to make special occasions more personal. For Dior, I ran a UX audit and redesigned checkout, adding millions of dollars in sales.
  • Tomorrow

    StartupHead of DesignAn estate planning app that helps families make decisions together.Acquired by EthosAn estate planning app that helps families make decisions together. I led design up to its acquisition by Ethos (NASDAQ: LIFE), owning UX, look and feel, cross-platform parity, prototypes, marketing and the illustration library.
  • Hagerty

    Public companySenior Product DesignerA time-based digital auction & classified marketplace.Case StudyTime-based online auctions for Hagerty Marketplace, with escrow and title transfer handled for every sale. I was one of three designers, covering research, product design and the design system. We launched on time in October 2022, with 2,665 listings against a goal of 1,000 by year’s end.
  • Lunch

    Apple Watch and iPhone gamePersonal ProjectAn Apple Watch-first arcade chase game, steered with the Digital Crown.Case StudyAn arcade chase game for Apple Watch, steered with the Digital Crown, and also on iPhone and iPad. I did all of it solo: concept, game design, art, sound, business model and launch, directing Claude Code for the code. Ten days from first sketch to all three devices, and it’s on the App Store.

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I do my best work when I own a product area and keep improving it. Let's build.

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